{"id":27,"date":"2016-02-18T17:00:26","date_gmt":"2016-02-18T21:00:26","guid":{"rendered":"http:\/\/wikis.westchesterlibraries.org\/development\/?page_id=27"},"modified":"2023-11-29T15:53:30","modified_gmt":"2023-11-29T20:53:30","slug":"marketing-boot-camp-tool-kit","status":"publish","type":"page","link":"https:\/\/wikis.westchesterlibraries.org\/development\/marketing-boot-camp-tool-kit\/","title":{"rendered":"Marketing Ideas and Resources"},"content":{"rendered":"\n
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Telling Your Story<\/h2>\n\n\n\n

Story Telling for NonProfits: Powerful stories can have a powerful impact and help you develop a year-long advocacy\/ awareness campaign. These tools will help you to get things going.<\/p>\n\n\n\n

Storytelling for NonProfits; an ebook from Network for Good with tips on how to present your stories that will attract donors, win support and raise money. storytelling-for-nonprofits<\/a><\/p>\n\n\n\n

<\/em>Telling your library’s most compelling story – slide summary from brandgarten seminar at ALA Conference June, 2016 ala-conference-material-telling-your-libraries-most-compelling-stories<\/a><\/p>\n\n\n\n

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Interview Questions<\/strong>  InterviewPreparationQuestions<\/a><\/p>\n\n\n\n

Photo, Video and Design<\/strong> –\u00a0 Slide deck from WLS Marketing Boot Camp\u00a0Photovideodesign_tips and tricks<\/a><\/p>\n\n\n\n

Forms you may need<\/h2>\n\n\n\n

Press Release Sample<\/strong> – <\/p>\n\n\n\n

Patron Release Form <\/strong>– sample    PATRONreleaseform_template<\/a><\/p>\n\n\n\n

Resources to help you be a better storyteller<\/h2>\n\n\n\n

This site is new to me, but from what I have seen so far, it has lots of good advice and ideas that can be helpful.\u00a0 I downloaded her Writers Handbook for you here:\u00a0The Story Telling Nonprofit Writers Handbook.\u00a0\u00a0 www.thestorytellingnonprofit.com<\/p>\n\n\n\n

An excellent white paper on the rational behind nonprofit storytelling and its benefits that just might convince you it is worth the work. State-of-Storytelling-in\u2013the\u2013Nonprofit-Sector <\/a><\/p>\n\n\n\n

If you are going to get the story – here is what you need to do to get the maximum benefit:  Storytelling-checklist<\/a><\/p>\n\n\n\n

Excellent overview and tips to get the story, write the story and share the story: https:\/\/nonprofitstorytellingconference.com\/donor-sequence\/<\/a><\/p>\n\n\n\n

Newsletters<\/h2>\n\n\n\n

For great tips on putting together a newsletter that reaps results:<\/strong><\/p>\n\n\n\n

Tom Ahern is an expert, easy to read and understand.  I have heard him speak at conferences and he is truly inspiring.  Reading his books is almost as good as seeing him in person. This is a quick read that will give you some good ideas, inspire you and you may even find a tip or two that will increase your ability to raise dollars for your library.  Read his books – it is worth the time. His website is full of information too.  http:\/\/www.aherncomm.com\/donor-newsletter\/<\/a><\/p>\n\n\n\n

And his books are available in the WLS Catalog!<\/strong><\/p>\n\n\n\n

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